How It All Started

How It All Started

Hello and Welcome to Ruahh! 

In the midst of a global pandemic, Michelle Hammond found herself facing an uncertain future. As a mother of two, she had always been driven by a desire to provide for her family, and her corporate career had been a critical part of that. But when she lost her job, she knew she needed to pivot and find a new way forward.

It was during this time that Michelle began to reflect on her own experiences with jewelry. She had always loved wearing unique and beautiful pieces, and she had found that they had a transformative effect on her confidence and sense of self. As a woman of African heritage, she also recognized the power of jewelry to celebrate and honor her cultural roots.

And so, she decided to start her own business creating jewelry infused with her African heritage. She called it Ruahh, after the spirit or breath of God that fills all living beings.

From the beginning, Michelle poured her heart and soul into Ruahh. She spent countless hours designing and crafting each piece, using vibrant colors, bold patterns, and intricate details to create works of art that celebrated the beauty and diversity of women. And she was determined to infuse each piece with the rich cultural heritage of Ghana, where her family was from.

It wasn't always easy, of course. Starting a business during a pandemic was a daunting task, and there were moments when Michelle felt overwhelmed and uncertain. But she never gave up. She knew that Ruahh had the potential to make a real difference in the world, and she was determined to see it through.

Over time, Ruahh began to grow and evolve. Michelle added multi-purpose bags to her line, recognizing the need for stylish and functional accessories that could keep up with the demands of modern motherhood. And throughout it all, she remained true to her vision of empowering women through beautiful and unique jewelry that celebrated their heritage and their inner strength.

Today, Ruahh is a thriving small business, and Michelle is proud of all that she has accomplished. But she never forgets where she came from, and she remains committed to giving back to the community that inspired her. Through Ruahh, she hopes to inspire women around the world to embrace their own inner strength and embark on new adventures, confident in the knowledge that they are beautiful, unique, and capable of anything.

The unique aspect of Ruahh is the infusion of African designs and elements. Each piece tells a story of the rich African culture and heritage, and I am proud to share that with the world. 

Her designs are infused with African heritage, incorporating bold and colorful patterns, intricate beading, and metalwork to create unique works of art that celebrate the beauty and diversity of women. 


The name 'Ruahh' represents the spirit or breath of God that fills all living beings, encapsulating the spirit of Ghana from where the brand draws its inspiration.  Ruahh breathes new life into the concept of versatile accessories that do not require women to compromise between convenience and style. Michelle hopes that every woman wearing Ruahh will be inspired to embrace their inner strength and embark on new adventures. 

Tap to shop for all things Ruahh.

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